Car sharing is a new mobility challenge for cities. Currently, personal cars are not used 95% of the time, i.e. 5% of movement solves communication problems. Therefore, after 10 years, with the spread of self-driving cars, the number of needed cars will be 10 times less. Therefore, it is now time to occupy the positions in this segment. In 5 years it may be just too late.Who might be interested or needs to start the car sharing business? (in random sequence)
1. Auto dealers
The most effective way to test a model is to offer a test drive for a potential client. Car sharing option instead of sale of the car is an option as well.
2. Auto repair shops
When a customer’s car is repaired, replacement vehicle is an additional service.
3. Company’s fleet
Effective car sharing between staff, car reservations and unlocking with the phone, fuel consumption control, GeoFence defining where and when the employee can go, online car monitoring on the map, detailed travel reports, different cars for different departments, etc. Turning a closed fleet into an open one allows cars to even generate extra income.
4. Person to person car sharing (P2P)
If the vehicle is parked for 95% of time, the economical logic says it must be shared when you don’t need it, and make money. But if you decide to get rid of the car, put it to sharing network instead.
5. Car manufacturers
Manufacturers must grow the customer so that he is accustomed to a specific brand. The main customer of car sharing is the current youth. In the future, with the decline in cars, the only question will be what brands will be forced to withdraw from the market due to the loss of the scale of economy. So far, Daimler AG (car2go) or BMW (ReachNow) understand it the best.
6. Public transport systems
Railway, aircraft, bus or other transport companies must provide last-mile solutions for public transit. Ticket prices may include door-to-door transportation. Cooperation with car sharing suppliers or development of own systems as added value will provide a complete package of services to customers.
7. Municipal governments
The most effective way to reduce the costs is investment in the car sharing fleet. If 10% of the fleet solves mobility problems, it will reduce the cost of road maintenance, air pollution, parking spaces 10 times. It is more cost effective to buy these 10% of cars and carry everyone free of charge.
8. Car rental companies
Car rental companies are probably the only operators who are already engaged in this business, it is just called car rental instead of car sharing services. Several small steps which distinguish these two concepts is a technology providing self-service and payment not per day but per minutes or kilometres, i.e. according to customer’s demand. This segment has customers, vehicle fleets and is already in business, so this is the fastest way to start the innovation.
9. Leasing companies and banks
The currently established practice in car financing is based on the transfer of ownership after the final payment of the loan. One can only speculate whether leasing companies simply will not allow to use cars when paying for time or mileage without the transfer of ownership rights. Provided, of course, they would not lose this market under the expanding P2P sharing.
10. Car sharing operator (CSO)
As we know, the main car sharing customers are local people and tourists or business travellers, who remain car rental customers. Qwekee.com is a car sharing service provider that combines CSO in different countries. A user with a Qwekee account may use car sharing service anywhere in the world without registration and verification in every country, wherever he travels.
11. Rental property owners
If you landlord of luxury apartments, consider car sharing option for your tenants. It will add extra value to your service as buy cars in different locations while travel is a headache.